International conference on mobile technology

Moscow
16-17 march
2012

Main hall Small Hall

Morning Coffee

Intro

Moderator

  • Zverev

    e-Legion

    Alexander Zverev

    CEO

Mobile Manufacturers

Moderator

  • Olga

    dots'n'spaces

    Olga Steidl

    Owner

Experts

  • Blackberry

    BlackBerry

    Ola Larsén

    Head of Alliance and Developer relations – Northern Europe and Russia

  • Yota

    Yota Group

    Dmitry Gorilovsky

    Head of R&D

  • Kiselev

    BlackBerry

    Andrey Kiselev

    Technical Account Manager

Mobile Marketing

Moderator

  • Batuhtina

    Batukhtina.com

    Daria Batukhtina

    Marketing Communications Specialist

Experts

  • Aliev

    Lumata Group

    Emin Aliev

    Managing Director

  • Adamovicz

    Xyologic

    Zoe Adamovicz

    Co-Founder

  • Jolobova

    Nevosoft

    Ekaterina Zholobova

    Head of Mobile Marketing

  • Ryabov

    WapStart

    Andrei Rumyantcev

    Senior Account Manager

  • Schwarzmann

    Third Wave

    Igor Schwarzmann

    Co-Founder

Internet of Things

Moderator

  • Schwarzmann

    Third Wave

    Igor Schwarzmann

    Co-Founder

Experts

  • Yota

    Yota Group

    Dmitry Gorilovsky

    Head of R&D

  • Pavlov

    HTC

    Eugeny Pavlov

    Product manager

  • Megafon

    Megafon

    Denis Nochevnov

    Director of New Technologies and Services

Lunch

Presentation «Apps That Make Sense»

Moderator

  • Tarasov

    Tarasov Mobile

    Dmitry Tarasov

    CEO

Apps That Make Sense are the mobile apps and services which are developed for a particular target audience with their particular needs in mind. These are the apps which help users to get their things done, help them learn something, achieve something, help them get inspired and motivated to do something apart from playing games on their mobile.

Game Development

Moderator

  • 5-1

    Alloka

    Mikhail Denisov

    Founder

Experts

  • Pusenjak

    Lima Sky

    Igor Pusenjak

    CEO

  • Pacay

    Mail.Ru Group

    Alex Patsay

    Head of Mobile Games division

  • Ternetskiy

    Social Quantum

    Andrey Tertytsky

    Founder

  • Beliy

    Marmalade

    Ivan Belyj

    Team Leader

  • Chern

    Microsoft

    Mikhail Chernomordikov

    Client Evangelism Lead

Mobile Browsers

Moderator

  • Bugaev

    Nordic Agency AB

    Leonid Bugaev

    Creative Director

Experts

  • Opera

    Opera

    Ilya Shpankov

    Marketing Coordinator

  • Computerbild

    ComputerBild

    Mikhail Dmitriev

    Editor

  • Satin

    UsabilityLab

    Dmitry Satin

    CEO

  • Kichinskiy

    Microsoft

    Konstantin Kichinskiy

    Academic Developer Evangelist

  • Stoffman

    infoGin

    Rafael Stoffman

    Vice President of Sales

Coffee break

Mobile Development

Moderator

  • James-cameron

    Camerjam

    James Cameron

    CEO

Experts

  • Tarasov

    Tarasov Mobile

    Dmitry Tarasov

    CEO

  • Max.mironchik-intellectsoft-100x100

    Intellectsoft

    Max Mironchik

    CTO

  • Zaytsev

    Devexperts

    Dmitriy Zaitsev

    Head of Mobile Development department

  • Pirlich

    Adspert

    Marcel Pirlich

    Founder

  • Chern

    Microsoft

    Mikhail Chernomordikov

    Client Evangelism Lead

Mobile Advertising

Moderator

  • Fotoflexer_photo

    SponsorPay

    Projjol Banerjea

    Head of Marketing

Experts

  • Begun

    Begun

    Mikhail Maliy

    Head of mobile sales department в Begun

  • Otm

    Out There Media

    Dmitry Lazarev

    Commercial director

  • Mac

    Mobile Advertisement Centre

    Nikita Drozdov

    Managing Director

  • Savin

    Mail.Ru Group

    Alexander Savin

    Head of Mobile Advertising

  • Nick

    POIdo

    Nick Mikhailovsky

    CEO

Presentation «Mobile internet in Russia»

Moderator

  • Opera

    Opera

    Ilya Shpankov

    Marketing Coordinator

AfterParty

Zarya Bar Adress: Bersenevskaya Embankment, 3

Intro

How to start developing for iOS

Speaker

  • Alexeev

    Yandex

    Vlad Alexeev

    Mobile Developer

In my report I will discuss basics of application development for iOS. Where to get instruments and documentation? What are operation system limitations for applications work? What is the structure of the application?


Besides, I will briefly tell about available tools for debugging and profiling system, available frameworks. Also we will discuss what is iPhone Developer Program and why do we need it. What opportunities can iTunes Connect provide.

How to start developing for WP7

Speaker

  • Zaikin

    Yandex

    Konstantin Zaikin

    Project Manager

I will show WP7 application development cycle on example of LinkedIn social network. We will review application stage from scratch till full-fledged prototype.


In project we use MVVM pattern, Caliburn Micro library together with Reactive Extensions. Microsoft Expression Blend will help to create Metro style interface, while Microsoft Visual Studio is everything to us, but you know that yourself :)

Lunch

Experience of using Core Data in Yandex.Mail

Speaker

  • Dodonov

    Yandex

    Alexey Dodonov

    iOS developer

Core Data is a simple, intuitive and convenient way to access data. Despite promised ease of Core Data, in practice it has lots of pitfalls.


I’ll tell about some of them. Also I will tell how to work with Core Data in a multithreaded application.

Auto-builds of iOS projects in Yandex

Speaker

  • Busigin

    Yandex

    Roman Busigin

    Project Manager

Delivery of developers work results is a very important, complex and painstaking process in life of any iOS project. At the same time it is very boring and fraught with errors.


The only way to avoid these unpleasant things is to automate the process and assemble project with a single button “Autobuild”.


Unfortunately there are no ready-made solutions for automation on the market, so in this report I will try to tell you how it is done in Yandex. Also I will share some experience on improvement of automation projects.

Localization automation for iOS

Speaker

  • Subbotin

    Yandex

    Andrey Subbotin

    iOS developer

I will tell you about drawbacks of localization and how to overcome them on step by step example: “We need to translate project into X language”, but “How avoid shooting in your leg, while you have Xcode, developers, translators and deadlines.”


We will get through all basic tools of localization (genstrings, ibtool) and will understand how to use them easily. Separately we will tell how we managed to overcome these problems in Yandex.